MARKETING RESEARCH TO IDENTIFY THE RANGE OF CLOTHING IN THE STORE

Muminova U. T.; Makhmudova M.

Authors

Muminova U. T. Doctor of Technical Sciences (DSc), Professor, Department of Fashion and Design
Makhmudova M. Master 2nd year joint faculty of AICP and TITLP

Keywords:

Clothing, model, wardrobe, assortment factors, store, shopping center, professional agency, cluster analysis.

Abstract

This article investigates a marketing study to identify the range of clothing in the store. In which there were clear factors about the assortment in the areas of clothing selection. There were many types of clothing in the stores, both children's, women's and men's. As a result, it is possible to develop several marketing strategies aimed at individual buyers.

MARKETING RESEARCH TO IDENTIFY THE RANGE OF CLOTHING IN THE STORE

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